The Do LaB's annual music festival Lightning in a Bottle (LIB) turned 20, and I was the social strategist behind the anniversary social campaign ✦
Working under a creative director and digital strategist via Heinrich-Hong, I served as the voice of the LIB brand throughout key campaign touch points including lineup drops, ticketing on-sales, schedule announcements, and more.
I collaborated with two content creators to produce original content adhering to our content pillars and dictated the look and feel of the brand's socials across Facebook, Instagram, and Twitter. I achieved a 7.5% engagement rate and published over 365 social posts over 9 months.
On-site at LIB, I handled live event coverage and executed influencer partnerships, captured social content on iPhone, and liaised with other departments to communicate crucial info to festival attendees in real-time.
Page cover by Juliana Bernstein. All video and photo courtesy of Heinrich-Hong and Do LaB.