The Do LaB took to the desert, and I tagged along ✦
Working under a creative director and digital strategist via Heinrich-Hong, I strategized and managed the Do LaB's branded social accounts leading up to Coachella 2023. I collaborated with Goldenvoice's social team to coordinate the highly anticipated lineup drop announcement on socials and all promotional posts for the festival.
On-site at Coachella, I worked directly with Do LaB's artists to coordinate and execute social media takeovers, along with other content capture throughout the festival.
Page cover by Don Idio. All video and photo courtesy of Heinrich-Hong and Do LaB